What does a typical GTM Advisory engagement look like?

The exact pricing and approach an advisory commitment will vary based on the past experience of the consultant you are working with. Sangram Vajre from GTM Partners states that "you need 10 years of real operating experience in your associated craft to truly earn the right to be a consultant. A typical GTM advisory engagement is designed to create momentum — fast. It’s not about reports or theory; it’s about precision, clarity, and execution.

Most engagements run three to six months, long enough to drive meaningful change but focused enough to maintain urgency. The process usually unfolds in four phases:

1. Discovery and Diagnosis – We start with a deep dive into your current GTM engine: messaging, pipeline, conversion data, customer feedback, team structure, and leadership alignment. The goal is to surface what’s working, what’s not, and what’s missing.
2. Strategy Design – Next, we build or refine your GTM blueprint — your ideal customer profile, value narrative, motion (sales-led, product-led, or hybrid), pricing, and key metrics. This becomes your playbook for scale.
3. Execution and Enablement – I work alongside your leadership and go-to-market teams to bring that blueprint to life. This could mean redesigning your sales process, repositioning your messaging, or coaching your revenue leader through the next phase of growth.
4. Transition and Scale – Finally, we operationalize what’s been built — ensuring the system is owned by your team and can scale without constant external support.

You walk away with a clear GTM operating system, sharper alignment across sales, marketing, and product, and a set of measurable growth levers you can confidently pull.

It’s essentially six months of pattern recognition, execution acceleration, and founder-level GTM clarity — without the cost or delay of hiring a full-time executive.